Wednesday, February 16, 2011

Don't Miss Out on This!

Easily combat eco-guilt and cut through mountains of information on going green

Today, sustainability is becoming more and more mainstream but does the general public really understand what it means? Recently even Oprah and HARPO studios committed to ‘Meatless Mondays’, a global campaign to reduce the environmental footprint of eating meat.   

While climate change is just one aspect of the sustainability picture, the challenge for many families is to see the whole sustainability picture and the role they play within it. 

Many families feel overwhelmed by the amount of information available about ‘going green’ and are deeply concerned about creating a healthy, prosperous lifestyle for their children but can often become lost in the details: is it eco-friendly, non-toxic, does it contribute to climate change, how much money will it cost, what are the trade offs etc.  It is difficult to know where to start, how to get started and to truly integrate eco-friendly choices into their lives without going broke or a bit crazy in the process! 

To help alleviate ‘eco-guilt’ and provide useful strategies to guide families to easily and practically incorporate eco-friendly aspects into their lives, Tracy Lydiatt, The Green Families Guru, has created an easy to understand and fun to use guide on how to green your family and is excited to announce the launch of her new book in a massive global-cyber event: 

 “Your Green Family Blueprint” Book Launch
Wednesday, February 16, 2011

Ms. Lydiatt, The Green Families Guru, who is an expert in sustainability for families says, “Families tend to fall into several common traps when it comes to greening their lifestyle.  They are time-poor and become easily overwhelmed by so much information on going green.  Often, they tend to give up because they do not have the time to read, digest, synthesize and apply the information to their family in an easy, practical way.  Additionally, families tend to compare themselves with other families and become paralyzed from ‘eco-guilt’.  We want to avoid the ‘all-or-nothing’ energy because we really need positive energy and momentum to create a sustainable society.  It doesn’t need to be this way so one of my key messages is drop the comparison: every family is unique so do what works for you!”

On February 2, I was lucky enough to get a sneak peak of the book when my sustainability class examined transportation, toxins, food, and lifestyle through the lens of a green family with Tracy. I’ve seen a lot of people tackle “green” in myriad ways; making an environmental impact within the family is so powerfully simple and I hope that people reading this take a minute to examine their family’s environmental blueprint. Tracy is a powerful public speaker with unrelenting passion. Her book launch is timely.”  John Horn – The Daily Gumboot (

The launch event ends on Sunday, February 20, 2011.  
Published by Vervante Inc. and distributed through
Retail Price: $21.99 USD
ISBN-10: 1450742033
ISBN-13: 978-1450742030

About Tracy Lydiatt
Tracy Lydiatt is an international expert and TEDx speaker on sustainability. In 2005, Tracy had a profound moment while working in the Arctic as a geologist that changed her career trajectory forever.  Because of this, she is among the first graduates of the award-winning Masters of Strategic Leadership towards Sustainability program at Blekinge Institute of Technology in Sweden.  She has lived and/or worked in Canada, USA, Mexico, Argentina, Sweden, Singapore and Australia, giving her insider knowledge into what sustainability looks like for different people. She is a green families guru, sustainability advisor, author and educator passionate about empowering families while on their journey to “go green”.

For more information about YOUR GREEN FAMILY BLUEPRINT, please visit or contact:

Tracy Lydiatt – B.Sc, M.Sc
The Green Families Guru

Ph: +1 (778) 931- 0483

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